The online shoppers of the present generation consider positive UX as one of the prime determining factors in the creation of brand loyalty. The E-commerce application has to be crafted with perfection and user-friendliness that will work on those valuable micro-moments during which a website visitor becomes a customer – and a first-time customer becomes a regular customer.

Retail Data Analytics | E-commerce Platforms

#1 Responsiveness of The E-commerce Site Across Different Screens And Devices

Monetizing mobile traffic has become the number one priority for E-commerce merchants. Responsive layouts have come as cost-effective solutions, where a single layout adapts itself to various browsers, screen sizes and devices. The mobile sites must be checked for optimum performance during peak times, using load and stress testing. E-commerce apps have also become popular. Feature-testing of apps must include a thorough analysis of functions, right from check-in to check-out, with adequate analytics for follow-up and control.

#2 Holistic Coverage of All Transactions During The Testing Processes

Unlike a regular website, an online selling site has multiple challenges. The landing page must reflect user demographics and provide personalized contents with easy filter and search options. The products page is the heart of each E-commerce application. High-quality visuals, style guides, size charts and copious product usage instructions are to be provided. Performance testing of the navigation and shopping cart functions are core to offer a smooth shopping experience. The payment and check-out process are the catalyst for customer retention. The performance of payment gateways, two-factor authentication and secured payment platforms must be double-checked.

#3 Cloud-Based Performance Testing

The advent of cloud testing has made it possible for online retailers to carry out iterative and repeated testing without worrying about hardware requirements, time and cost. Cloud-based testing is scalable and can be expanded to cover all your target markets, with minimum consumption of resources for set-up. Even geographically diverse locations can be tested end-to-end using cloud-based performance testing.

#4 Testing Across Different Geographies

When you cater to global clients, the E-commerce application must be handled to provide optimum UX irrespective of the difference in browsers, time zones, buying habits and cultural demographics. It is important to note that providing location-specific content is longer a technical function but a business development function as well. Multilingual E-commerce sites must be tested for translation issues as well. Special occasions that may be associated with specific geographies must be factored for in order to avoid festive time crashes.

To bring in a consistent ROI, your state-of-art E-commerce application must embrace cutting-edge technology. Behavioral retargeting is a popular marketing tool of the e-tailer, where the application is powered to map user online activity and re-pitch with relevant suggestions and recommendations. Performance testing must ensure that the user journey is effectively shadowed.

About Zuci

Zuci is revolutionizing the way software platforms are engineered with the help of patented AI and deep learning models. Learn more about Zuci

About the author

Santhiya is a senior SDET at Zuci Systems. She specializes in Test Automation and has hands-on experience in working with popular tools. Get in touch with her at Santhiya PanneerSelvam