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Best Practices in Mobile App Design in 2023

Good mobile application best practices are all about intuitive navigation, personalized content, simplicity, providing the right functionality, and using the right layout. The design that you use for your mobile application should be easy on the eyes and the user shouldn’t be overwhelmed while on it. No matter which year it is, 2023 or the future, your users only care about the kind of experience they will be getting while using your app. That’s why it is important for you to follow the best practices while designing your mobile app.

Here are some of the best practices in mobile app design in 2023-2024:

1. Storytelling:

The average human loves stories. No one says no to a good story. Storytelling is a great way to engage with the user in a simple and effective manner. Your story should be interspersed with illustrations, typography, flow, animations, etc.

An effective UX storytelling is a combination of useful illustrations, short text, interesting narratives, and a continuous UI that doesn’t hamper the flow of the story.

2. Minimalistic design:

There hasn’t been a better time to be minimal. We are living in an age where there are so many distractions. To capture the attention of a user is a big ask, and requires oodles of techniques and strategies to do so. Even people are hoping to find peace and calm. Imagine if your mobile app has a lot of confusing design elements and is filled with fluff, how would the user feel? You are only adding to their troubles.

Make user interfaces that have minimal elements so that it is easy to consume the information available there. Use a lot of white space and use hidden navigation panels and bars. You can even use liquid swipe which offers an intuitive transition between different pages and categories.

3. Usage of more visual elements:

In mobile app design, the visual experience has a lot of bearing on the user experience. Here are a few visual elements that will gain precedence.

a) Gradients- Use smooth transitions, variable colors, soft shades, and a variety of hues.

b) Rounded forms- When you use soft and asymmetric lines, it creates a feeling of comfort and safety.

c) Use shades of pink, blue, purple, and green.

d) Use colors that are translucent as it will help with creating different visual blocks.

4. Easy accessibility:

The accessibility factor on mobile applications is a bit more tricky than you would like to imagine because of the limited space. The mobile application that you design should be in such a way that it is accessible for everyone. Make sure that your mobile app takes into account the different ways in which a user holds the mobile phone in their hands.

Avoid keeping long scrolls in your design as it can get annoying for the user who wants to see the footer. Instead, use the ‘read more’ or ‘tap for more’ option.

5. Motion design:

It is the usage of effects by a developer to design movement. This design element can be applied to graphic design principles and app design practices to optimize video and movable content with the help of visual effects and animation. Motion design makes the content easy to understand and increases the app’s appeal to the users.

There was a time when motion design was an area that was filled with challenges because of issues such as lag and since it disrupted the flow in the app. Thanks to advancements in technology, that’s not the case anymore and brands are using it to tell their story effectively. It is even possible to integrate motion designs with interactive elements.

6. Data visualization:

Bars, graphs, pie charts, etc., are only interesting for those who are able to gather insights from it. For most people, it was tough to understand what these visuals usually tried to say. But data visualization has undergone a sea change and there are data visualization tools that present the data in an attractive format. By using such effective data visualization and analytics tools, you will be able to increase your user engagement.

7. Context-oriented design:

Providing users with features and content based on the actions that they are taking currently or on their purchasing or browsing history allows you to accommodate for context-oriented design. In a mobile application, personalization is not only about content, but it’s about using various design elements in the right way.

8. Dark Mode:

If there is one feature that has been incorporated into the design of some of the most popular apps recently, it is this- dark mode. Even major social media websites offer dark mode. They are gaining in popularity amongst the populace because it is easy on the eyes, doesn’t drain the battery much and looks great. You can expect the dark mode to be a highly recommended best practice to include in your mobile app design this year.

9. Dynamic UI:

Applications that have dynamic UI change their form and appearance based on the type of device that is being used, including the external conditions. No matter what type of device you are using, widescreen or a smartwatch, it changes its form and appearance. Creating a dynamic UI isn’t difficult and has a variety of design methods to make it possible.


We have written about some of the best practices for mobile app design that needs to be followed in 2023. One of the main characteristics of a good mobile application is not only based on its functionality, but also on the usability factor. By following the above best practices, you will be able to see an increase in engagement as it will provide a great user experience for your users.

If you are looking for digital engineering services that keep the users in mind during the development process, Zuci will be able to help you by letting you borrow the services of some of our finest technology experts. Get on a call with us to understand how we can help you with your technology needs.

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Lini Susan John

Chatty & gregarious, you can find her with her baby plants when not with her marketing team.

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