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BROADCASTING MARKETING INFORMATION WITH RFID-DRIVEN IOT CONNECTIVITY FOR A SELF-SERVICE POINT OF SALE SYSTEM

CASE STUDY

A CASE STUDY ON IOT DESIGN & DEVELOPMENT

A pioneer of modern cruising in the world and Britain’s leading cruise line, sailing the U.K.’s largest and most modern fleet, wanted to eliminate the need for constant staffing for onshore marketing of shore excursions, bookings, pass issuance, rebooking, and payments.

The client’s objective was to provide a self-service unattended point of sale system with 360-degree connectivity across platforms (Kiosk, TV, Web, & Mobile) to improve employee efficiency and provide a seamless travel experience to customers.

A CASE STUDY ON IOT DESIGN & DEVELOPMENT

A pioneer of modern cruising in the world and Britain’s leading cruise line, sailing the U.K.’s largest and most modern fleet, wanted to eliminate the need for constant staffing for onshore marketing of shore excursions, bookings, pass issuance, rebooking, and payments.

The client’s objective was to provide a self-service unattended point of sale system with 360-degree connectivity across platforms (Kiosk, TV, Web, & Mobile) to improve employee efficiency and provide a seamless travel experience to customers.

Our client is the world’s largest leisure company with a fleet of more than 100 ships visiting more than 700 ports globally. Currently, the client offers a diverse range of venues for relaxation and entertainment for over 11.5 million customers every year.

ABOUT CUSTOMER

ABOUT CUSTOMER

Our client is the world’s largest leisure company with a fleet of more than 100 ships visiting more than 700 ports globally. Currently, the client offers a diverse range of venues for relaxation and entertainment for over 11.5 million customers every year.

Problem Statement

With the increasing number of customers, the company faced difficulties offering a wealth of shore experiences for all tastes and activity levels. The client’s entire shore excursion sales, marketing, and servicing process was paper-based, manual, and prone to errors. Staff had to be on hand at all times in case customers arrived at the help desk.

In order to meet the demand of customer requirements every year, our client had to onboard an increasing number of staff for shore excursion promotions, sales, and administration.

To overcome these challenges, the client wanted a technology solution that supports the employees and offers a seamless, convenient, and personalized travel experience to customers.

BUSINESS GOALS

BUSINESS GOALS

After understanding our client’s requirements, Zuci Systems partnered to develop an omnichannel customer experience with RFID-driven IoT connectivity for shore excursion marketing and sales, bookings, pass issuance, rebooking, and payments.

Our project architect designed the IoT infrastructure with an RFID-driven IoT connectivity that would serve as a central hub for broadcasting all the marketing promotions and administration of shore excursion bookings, minimizing manual interface operations. The solution was designed to offer the client the flexibility and scalability required to integrate RFID technology into their pre-existing platforms (Kiosk, TV, Web, & Mobile).

Our automated IoT connectivity architecture provided real-time information to the customer at all point-of-sale (POS) systems, including excursion availability, pricing, payment options, etc. This eliminated paper tickets and printed receipts, enabling our client to make every customer interaction personal, efficient, accurate, and secure.

Finally, to expedite the deployment, we engineered a communication interface layer to mesh the technologies, opening communication channels between the legacy software and the RFID technology, and deployed the solution in 3 months.

SOLUTION

SOLUTION

After understanding our client’s requirements, Zuci Systems partnered to develop an omnichannel customer experience with RFID-driven IoT connectivity for shore excursion marketing and sales, bookings, pass issuance, rebooking, and payments.

Our project architect designed the IoT infrastructure with an RFID-driven IoT connectivity that would serve as a central hub for broadcasting all the marketing promotions and administration of shore excursion bookings, minimizing manual interface operations. The solution was designed to offer the client the flexibility and scalability required to integrate RFID technology into their pre-existing platforms (Kiosk, TV, Web, & Mobile).

Our automated IoT connectivity architecture provided real-time information to the customer at all point-of-sale (POS) systems, including excursion availability, pricing, payment options, etc. This eliminated paper tickets and printed receipts, enabling our client to make every customer interaction personal, efficient, accurate, and secure.

Finally, to expedite the deployment, we engineered a communication interface layer to mesh the technologies, opening communication channels between the legacy software and the RFID technology, and deployed the solution in 3 months.

HOW ZUCI SYSTEMS HELPED

HOW ZUCI SYSTEMS HELPED

HOW ZUCI SYSTEMS HELPED

HOW ZUCI SYSTEMS HELPED

BUSINESS OUTCOME

0X
increase in bookings
0X
faster booking processes
0%
increase in NPS (Net Promoter Score)
0%
reduction in employee effort (equivalent to 200 FTEs)
0 Months
ROI realized

BUSINESS OUTCOME

0X
increase in bookings
0X
faster booking processes
0%
increase in NPS (Net Promoter Score)
0%
reduction in employee effort (equivalent to 200 FTEs)
0 Months
ROI realized

TECH STACK

TECH STACK

WE PUT THE INTERNET IN EVERYTHING.
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