Driving Always-On Reliability for a Leading Indian Electronics Retailer

About the Client   

The client is a leading Indian retail chain for consumer electronics and durable goods, with 550+ stores located across 200+ cities, and a portfolio of 20,000+ products spanning 500+ brands. Alongside its expansive offline presence, the brand has a strong online platform that delivers a seamless, multi-channel shopping experience. Backed by a world-renowned parent group, the client is recognized for its customer-first approach, nationwide reach, and ability to serve both metropolitan hubs and emerging Tier 2 and Tier 3 markets, making it one of India’s most preferred electronics retailers.

Business Challenge 

24/7 Manual Testing That Couldn’t Keep Up with Growth 

The client’s online store needed to run smoothly 24/7 so customers could browse, add to cart, and complete purchases without issues. To ensure this, a team of 10 people manually checked key parts of the website day and night. But this process was costly, slow, and error-prone. Mistakes sometimes slipped through, leading to problems that hurt the shopping experience. And whenever the client wanted to test more areas of the site, they had to hire more people—driving up costs and slowing down the ability to adapt quickly in a fast-moving retail market. 

The Zuci Solution 

Smart Automation to Protect the Live Shopping Experience 

Ready-to-Use Framework for Quick Value 

Zuci implemented its in-house TAPE (Test automation and performance engine) built on Selenium and BDD Cucumber, to replace months of scripting with a ready-made automation layer. Selenium acts like a virtual shopper—it clicks, types, and navigates the site just as a customer would. BDD Cucumber takes it a step further by allowing tests to be written in plain English. For example, a checkout journey could be expressed as: “Given a customer is on the product page, when they add a laptop to the cart and proceed to checkout, then the payment should be successful.” This human-readable style ensured complete clarity on what was being tested and accelerated collaboration across teams. With this foundation, critical shopping journeys like product search, cart, checkout, and payments were automated within weeks instead of months. 

Protecting the Live Customer Experience 

The retailer’s biggest risk wasn’t just defects before launch, it was failures that appeared on the live site when real customers were shopping. Unlike traditional testing that stops after a release, Zuci’s automation ran directly on the live environment. If a “Buy Now” button stopped working on a Sunday evening or a payment flow slowed during festive sales, the system picked it up instantly. This gave the client confidence that their website wasn’t just ready at launch but was continuously customer-ready, protecting the brand’s promise of reliability. 

Secure and Scalable by Design 

Testing critical user flows meant handling sensitive information like logins and payment details. To keep automation both safe and enterprise-ready, Zuci embedded Azure KeyVault to securely store and manage credentials used in testing. This not only eliminated the risk of data leaks but also allowed the client to expand automation across more areas of the site without worrying about compliance or security gaps. The framework could grow with the business without introducing new risks. 

Integrated into Daily Operations 

Automation wasn’t treated as a separate exercise; it became part of how the business released new features. By wiring the tests into Azure DevOps pipelines, every code change automatically triggered validation of the live site. The moment an update went live, the system confirmed that key journeys still worked as expected. Results flowed through Microsoft Graph API into the client’s existing communication channels, so alerts appeared in the tools teams already used, like email and Teams. This tight loop between development, testing, and business operations meant issues were resolved faster and with less disruption to customers.