Expanding Market Reach with Technology Modernization

About the Client 

The client runs a leading children’s multi-sport training organization, helping kids under 12 build fundamental skills in a fun, non-competitive setting. Since 1995, they’ve grown to 900+ locations across the U.S., Canada, and Singapore, partnering with schools, community centers, and facilities. Their programs supplement school PE, boost confidence, and foster lifelong physical literacy, with curricula refined alongside top research institutions. Families engage through a sports management platform that enables program discovery, enrollment, event participation, and merchandise sales.

The Business Challenge 

Legacy platform limited scalability, user engagement, and revenue growth 

Managing operations across 900+ locations brought several challenges: 

• Registration & engagement bottlenecks: Parents struggled with fragmented, outdated interfaces for finding and registering their children in programs. This led to lost opportunities to win customers. 

• Vendor dependency: The third-party system required vendor intervention for updates, slowing responsiveness, and innovation. 

• Suboptimal user experience: Merchandise sales and event participation suffered due to a clunky front-end. 

• Coach productivity gaps: Coaches lacked a streamlined way to track student progress, provide feedback, or manage rosters. 

The client risked losing both revenue opportunities (from registrations and merchandise sales) and customer trust, while coaches couldn’t deliver the high-quality training experience the brand promised. 

The Zuci Solution 

We partnered with the client to modernize their digital ecosystem – enabling scale, engagement, and independence across 900+ locations. 

• Customer-Facing Website to Simplify Enrollment and Drive Sales 

Parents now enjoy a seamless digital journey – discovering programs, registering, paying online, and purchasing merchandise with ease. This boosted convenience while driving incremental sales. 
 

• Central Web-Based Admin Application to Empower Independent Management Admins and super-admins gained the ability to independently create, schedule, manage, or cancel events across all locations. Built-in dashboards provide visibility into daily, weekly, and monthly transactions, giving leadership complete control without relying on external vendors. 
   

• Mobile App for Coaches to Deliver Consistent, Data-Backed Training 

Coaches access Android and iOS tools to track student performance, take notes, and manage rosters – ensuring consistent, data-backed coaching and better child progress tracking. 
 

• Technology Foundation to Enable Global Scale and Seamless Payments 

Built on Microsoft Azure Cloud with Node.js and Express.js, the platform delivers scalability, while integrations with Authorize.Net and other payment providers simplify secure transactions. This positions the organization to expand globally without friction.