CREATING A PRODUCTION TRANSPARENCY PLATFORM FOR
MANUFACTURERS TO DELIVER MARKETING VALUE PROPOSITION

CASE STUDY

ABOUT THE CLIENT

It all started with the question of whether customers ever wonder – ‘How was my product made?’ And this is what fueled our client to believe in -Production Transparency driven Marketing. The idea was to tap into the value created by individual artisans and emotionally connect it to the customers using the product. They believed that this would reduce the risk of buying unethically and unsustainably made products.

For this, there was a need for a powerful platform solution that will allow artisans and small enterprises to ensure production transparency. And by using such a platform, customers can find out how, when, where and by whom the product was made. Further, this can be shared by customers on social media.

In an effort to bring this business idea to life, the client partnered with Zuci to handle the technical side of things.

ABOUT THE CLIENT

It all started with the question of whether customers ever wonder – ‘How was my product made?’ And this is what fueled our client to believe in -Production Transparency driven Marketing. The idea was to tap into the value created by individual artisans and emotionally connect it to the customers using the product. They believed that this would reduce the risk of buying unethically and unsustainably made products.

For this, there was a need for a powerful platform solution that will allow artisans and small enterprises to ensure production transparency. And by using such a platform, customers can find out how, when, where and by whom the product was made. Further, this can be shared by customers on social media.

In an effort to bring this business idea to life, the client partnered with Zuci to handle the technical side of things.

BUSINESS GOALS

The main goal here was to use production transparency to align marketing growth strategies and capabilities. And with this achieve:

Customer Value – by sharing a detailed production timeline that offers dynamic storytelling of who made the individual product the customer is (considering) buying, and how, where and/or when it was made

Exchange Value – by helping marketeers to effectively match their offering to specific customer needs

Company Value – by gaining customer insights and generating internal value for a company in three areas such as strategy, operation and knowledge

BUSINESS GOALS

The main goal here was to use production transparency to align marketing growth strategies and capabilities. And with this achieve:

Customer Value – by sharing a detailed production timeline that offers dynamic storytelling of who made the individual product the customer is (considering) buying, and how, where and/or when it was made

Exchange Value – by helping marketeers to effectively match their offering to specific customer needs

Company Value – by gaining customer insights and generating internal value for a company in three areas such as strategy, operation and knowledge

Zuci’s team worked to create a Web App which would act as a SaaS platform accessible by manufacturers, who can feed their data in the system for customers to see.

The client came up with a sketch of how they intended the product to be and based on the requirement the team at Zuci designed how the back office of the Web App would look like

The team then designed an MVP version of the transparency page

For this assignment the team used Java Springboot. For the view they used Thymeleaf since its template engine allows developers and web designers to collaborate better. Its expression language is also better than other template engines

An in-house designer from Zuci worked on creating an interactive UX design for the Web App

WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?

WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?

Zuci’s team worked to create a Web App which would act as a SaaS platform accessible by manufacturers, who can feed their data in the system for customers to see.

The client came up with a sketch of how they intended the product to be and based on the requirement the team at Zuci designed how the back office of the Web App would look like

The team then designed an MVP version of the transparency page

For this assignment the team used Java Springboot. For the view they used Thymeleaf since its template engine allows developers and web designers to collaborate better. Its expression language is also better than other template engines

An in-house designer from Zuci worked on creating an interactive UX design for the Web App

WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?

GraphQL was used for this project instead of REST API and Kotlin was used to make GraphQL enterprise work

So altogether three services were built using – Springboot & Thymeleaf for the backend, GraphQL for the middleware running in Kotlin and Flutter Web was used for frontend

After requisite validation and suggestion, our team also carried out the QA testing to ensure everything was in place before going live

WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?

GraphQL was used for this project instead of REST API and Kotlin was used to make GraphQL enterprise work

So altogether three services were built using – Springboot & Thymeleaf for the backend, GraphQL for the middleware running in Kotlin and Flutter Web was used for frontend

After requisite validation and suggestion, our team also carried out the QA testing to ensure everything was in place before going live

Created a web platform with tools to automate the whole process of capturing the production data and delivering the inside story to the customers when they use the QR codes and/or NFC labels attached to the product

A Transparency Page that had the functionality for customers to share the product timelines of the product they bought on various social media channels, thereby strengthening customer interaction

The team at Zuci also designed a dynamic dashboard at the backend, where this information was collected, and one can judge the trend for a particular listed product. This gave the manufacturer an idea of how well a product was performing

WHAT DID WE ACHIEVE
FOR THE CLIENT?

WHAT DID WE ACHIEVE
FOR THE CLIENT?

Created a web platform with tools to automate the whole process of capturing the production data and delivering the inside story to the customers when they use the QR codes and/or NFC labels attached to the product

A Transparency Page that had the functionality for customers to share the product timelines of the product they bought on various social media channels, thereby strengthening customer interaction

The team at Zuci also designed a dynamic dashboard at the backend, where this information was collected, and one can judge the trend for a particular listed product. This gave the manufacturer an idea of how well a product was performing

WHAT DID WE ACHIEVE FOR THE CLIENT?

While the database used was relatively new, the team at Zuci came up with advanced functionalities and extra libraries which made data processing faster and enabled business logic to be achieved in optimum time

The product was designed in such a way that it can be scaled to any level based on industry needs in the long term

WHAT DID WE ACHIEVE FOR THE CLIENT?

While the database used was relatively new, the team at Zuci came up with advanced functionalities and extra libraries which made data processing faster and enabled business logic to be achieved in optimum time

The product was designed in such a way that it can be scaled to any level based on industry needs in the long term

TECH STACK

TECH STACK

PLANNING TO BRING YOUR BUSINESS IDEA TO LIFE?

JOIN HANDS WITH ZUCI TODAY