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CREATING A PRODUCTION TRANSPARENCY PLATFORM FOR
MANUFACTURERS TO DELIVER MARKETING VALUE PROPOSITION

CASE STUDY

ABOUT THE CLIENT

It all started with the question of whether customers ever wonder – ‘How was my product made?’ And this is what fueled our client to believe in -Production Transparency driven Marketing. The idea was to tap into the value created by individual artisans and emotionally connect it to the customers using the product. They believed that this would reduce the risk of buying unethically and unsustainably made products.

For this, there was a need for a powerful platform solution that will allow artisans and small enterprises to ensure production transparency. And by using such a platform, customers can find out how, when, where and by whom the product was made. Further, this can be shared by customers on social media.

In an effort to bring this business idea to life, the client partnered with Zuci to handle the technical side of things.

ABOUT THE CLIENT

It all started with the question of whether customers ever wonder – ‘How was my product made?’ And this is what fueled our client to believe in -Production Transparency driven Marketing. The idea was to tap into the value created by individual artisans and emotionally connect it to the customers using the product. They believed that this would reduce the risk of buying unethically and unsustainably made products.

For this, there was a need for a powerful platform solution that will allow artisans and small enterprises to ensure production transparency. And by using such a platform, customers can find out how, when, where and by whom the product was made. Further, this can be shared by customers on social media.

In an effort to bring this business idea to life, the client partnered with Zuci to handle the technical side of things.

BUSINESS GOALS

The main goal here was to use production transparency to align marketing growth strategies and capabilities. And with this achieve:

BUSINESS GOALS

The main goal here was to use production transparency to align marketing growth strategies and capabilities. And with this achieve:

Zuci’s team worked to create a Web App which would act as a SaaS platform accessible by manufacturers, who can feed their data in the system for customers to see.

WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?

WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?

Zuci’s team worked to create a Web App which would act as a SaaS platform accessible by manufacturers, who can feed their data in the system for customers to see.

WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?

WHAT WENT BEHIND MAKING THIS SOLUTION A REALITY?

WHAT DID WE ACHIEVE
FOR THE CLIENT?

WHAT DID WE ACHIEVE
FOR THE CLIENT?

WHAT DID WE ACHIEVE FOR THE CLIENT?

WHAT DID WE ACHIEVE FOR THE CLIENT?

TECH STACK

TECH STACK

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