75% of the organizations rate themselves as customer centric. But, how many of them truly walk the talk? Research shows that only 30% of the customers agree with this. What’s the reason for this gap? Long answer short, Customer Experience!
Companies are beginning to invest more in the usability of their application more than ever in an attempt to build a better user experience for their customers. Many a time, things don’t come through well, placing the burden on teams to quickly find areas where experiences went downhill for the users and ways to stop them from switching to their competition.
There are tips and techniques one can use to lessen the burden!