What makes a seamless patient journey, and why is it important?
Patients constitute a fundamental part of a digital healthcare ecosystem. From the entire process of their availing the medical facilities to getting cured and leaving with happy smiles, everything is a crucial part of this process. And the principle behind making this domain nurturing and harboring together a larger purpose for wellness and health is to convert this field to put them at the center.
Also, an article by the Economist reflects how technology in healthcare is becoming a consumer product in today’s date and changing the face of the medicine business industry. Once the pandemic exploded, the establishment of healthcare startups doubled in 2021, and the investment rate became as much as 57 billion dollars. Its production and service delivery rate also grew to 10% in developed countries like the USA.
Thus, the stakeholders and providers must direct efforts to listen to the demands of the patients and how they can add different elements to ensure that the healthcare ecosystem meets their needs. And due to this rising demand for health as a consumer product, it is now becoming crucial for marketers and investors to collaborate with healthcare providers and improve patient services and experience. So, making the medical journey a seamless effort is necessary for the customers. Here’s why:
- Shifting the service to make it more patient-centric
Healthcare has always been about delivering selfless service to its consumers. And making the people the main highlights of the same will enable the traditional and advanced companies to administer the use of digital and technology-based intelligence services to run clinics and hospitals and administer better care and wellness.
- Making the digital health data accountable
The digital healthcare ecosystem creates massive data regularly. But not all of them can benefit the system and its admins. Therefore it is necessary to provide the patients with processed and well-sought-out information regarding their condition and medication irrespective of the efficiency and tech level of the system (be it high-tech or low-tech). Apart from it, experts should also focus on tracing any malfunction and possible errors in the machine to prevent any wrong delivery of reports and results and facilitate the early detection and recognition of deadly ailments.
- Reducing the painful joints in the system
A body with painful joints will find itself in constant agony unless fixed. The same is for the medical industry and centers. Providing immediate and reliable health is challenging. It impacts the health and service delivered to patients.
But if we pinpoint all the painful places in the system and use relevant technology and tools to fix them, we can tremendously improve the overall medical system. And an enhanced network will help pave a path for a seamless patient journey in the long run.
- Sharing knowledge and designing new systems
To provide effective and well-balanced healthcare, the timely provision and accessibility of clinical knowledge are crucial. In an organization where the service and medical providers are collaborating to expand their field of expertise using conferences, research, training, and practice to make digital healthcare more affordable, accessible, available, and acceptable for the patients.
Patients benefit tremendously from smooth data handling, clear communication, and systematic service management. An organized and precise road mapping of the patient’s medical history and journey helps optimize the healthcare system and improve the overall care and healthcare facilitation for the customers. It also allows the medical practitioners to personalize their patient’s experiences by giving them good facilities and recording their invaluable insights. These perspectives help the staff and investors to bridge the gap between users and products and make room for improvement in the required areas.
- Focusing on innovative and emerging tech
Once the medical facility providers realize the importance of serving the best service and results, they can add tremendous benefits to the digital healthcare ecosystem and make it more helpful for the patients.
They can work with several tech providers and offer to build a transparent and smooth infrastructure to run an organization. It will not only help bring the mainstream technologies to implementation in the domain of health and medicine but also permit the development of drugs and cures for more illnesses using AI and ML.
Also, virtual and augmented reality will allow doctors to pay more attention to their patients. The nurses and staff can also save valuable time by using EMR (Electronic Medical Record) and aid in the care of the patients and other stressed consumers.
Check out how Zuci’s Healthcare Solutions is aiming for better, faster and healthier patient-care experiences.
Who will be the players driving Digital Healthcare?
Let us look at the driving players that will impact the growth and development of technology in healthcare:
We have specialists in various fields like heart, neurosurgery, teeth, etc., and people travel from different places to meet them and consult their guidance for any relevant illness. But with the advanced technology and its suitable implementation, patients can avail intensive care and proper treatment at less cost and in a more affordable and easy-to-access fashion.
Customer values and feedback
Customer data will constitute a crucial part of digital healthcare. From spoken to unspoken words and their patient’s medical history, be it drug dosage, body vitals, and observed symptoms or need for further medical attention. And patient feedback and analysis of their feelings about the service will also have a compound mark on how digital medical care gets further administered.
With the introduction of digital tech like cloud, AI, ML, APIs, IoT (Internet of Things), RPA (Robotic Process Automation), etc., good user experience has become the main focus for medical service-providing companies. It has unified the bridge between doctors and patients and helped the customers avail cheap and affordable healthcare at their fingertips at the earliest.
Medical service is often a chaotic and time-consuming sector where treatment delays can severely affect the patient and their family. Physically, we require to interface with numerous stakeholders during the treatment. But by combining advanced digital tech with medical service, we can merge these windows as a singular window service and help the customers obtain well-sought and comprehensive healthcare (including diagnostics, post-hospital care, and rehabilitation).
Let us also look at the factors that will accelerate the growth and development of the digital healthcare spectrum:
- New cloud-based platforms – By adopting new cloud-based forums for data access, we can join forces with various other strategic partners and fully utilize the influence of technology in healthcare. And it will help us train our staffs better and get the most out of the resources.
- Trust and safeguarding data – If we boost the trust and safeguarding of data through AI and ML-based tech, we can also enhance the privacy and security aspects of the medical centers and promote patient safety on a broader spectrum.
- Initiative to leave no patient behind – The inclusive initiative to leave no patient behind can help strengthen the doctor-patient bond and support the medical industry’s rigid and infamous working and service culture to be more flexible and accepting.
- Better human experience – By designing digital healthcare to deliver a better human experience, we can transform this industry to be more people-oriented in the future and not only about technology.
How is technology transforming Digital Healthcare?
Today, AI and ML fit well into digital healthcare. They help drive the process of data accessing, exploration, contextualization, and development across different departments in a more straightforward and reproducible method. To expand it further, let us go through the 8-vital steps of data handling using technology in medical healthcare:
- Ethical approval
- Data access
- Querying data
- Data de-identification
- Data transfer
- Quality control
- Structure data
- Label data
Apart from these, several other gadgets and innovative concepts have gotten added to boost the field of digital healthcare.
- New wearable biosensors are helping detect metabolites, biomarkers, and electrolytes
- New and wearable glucose monitor sensors are helping diabetic patients to monitor their blood sugar levels and get immediate medical help in case of emergency
- Augmented, Virtual and Mixed reality is helping improve the effectiveness of medication and diagnosis, thus providing more accurate results and treatment to the patients
- Digital tech is also helping patients with PTSD and depression by giving them artificially stimulated surroundings to experience a new and more reliable form of therapy and find slow and steady comfort
- Screening, diagnosis, and treatment of the illness have become more accessible by humanizing machines and computers and making them understand the complications of the human mind
Also, mobile devices have made it more efficient for users to gain quick and smooth access to various medical experts from their homes without needing to maintain a physical interaction. And it has helped people save time, energy, and money by investing more in their health and less on third-party expenses that come with physical and clinical/hospital healthcare services.
Examples of emerging healthcare Startups
These are the topmost ranking healthcare technology and medicine-based startups or companies ruling at the top of the medical industry:
- Strata Decision Technology
- Rally Health
- Flatiron Health
- Verge Genomics
- Collective Health
- Hinge Health
Challenges of technology in healthcare
Let us look at the possible challenges that technology in healthcare will possibly face in the upcoming years:
The limitation of tools and their unbiased implementation is one of the critical challenges of digital healthcare. The scope of developing usable products is still lagging despite AI promising to deliver intriguing applications in this field. Here are other drawbacks that could become a significant threat to productivity and optimum results in the same:
- Risk of data ownership, scaling, and trust
- Illegal investment in data infrastructure on n immense working scale level
- Genuine authenticity and stealing rich metadata can risk the usage license of products
- Breach of medical community standards
- Creation and implementation of biased AI model
So, what solution can we possibly adapt to overcome these limitations?
The answer is a deep learning approach for every element and service, followed by a step-up checking and verifying the product to prevent the unethical practice of data.
To wrap up:
Digital healthcare can support the immense requirements of health and medicine. By analyzing the enormous amounts of patients’ recorded and generated data via high-tech gadgets, we can club together informatics from multiple sources and use them to guarantee safe and sound health services. Technology in healthcare can also guide patients to suitable disease-centered health solutions and deliver the best results for their speedy recovery.
Though many healthcare solutions are still nascent and require more input and improvision, it is no doubt that with the added benefit of digitization, we can boost their success and provision rate. Furthermore, it is also beneficial in gaining ample amounts of extensive testing and validation based on human results before approving the clinical reliability of any tech-enhanced health service. And by familiarizing medical professionals like researchers, clinicians, scientists, investors, etc., with digital care growth, we can help bridge the gap between medical care and patients and help them feel better and live disease-free and longer lives.