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Top Automation Testing Tools In Demand In 2023


Top Automation Testing Tools In Demand In 2023

Getting started with automated testing can be a challenging task. After you've set up the platform for the transition from manual to automated testing, the next step is hiring or up-skilling the right test automation engineers. Whether you employ an in-house engineer or partner with an outside vendor, the success of the test automation exercise will depend on the automated testing tools you choose and skilled personnel to get the best out of it.

At Zuci, our tech lead shares a few criteria that you should consider before picking up a automated testing tool.

  • Automation tools should be easy to use and develop scripts, easy maintenance of scripts.
  • The tool should be easy for a non-technical person to run the scripts.
  • Report generation should be easy and straightforward.
  • Should have a proper support team for assistance
  • If it's a GUI based tool, then the non-technical developer should be able to use it for automation purposes (more of record and playback)

Now let's dive into the list of top automation testing tools that are high in demand and the ones we use at Zuci Systems.

Selenium - Web-based automation

Selenium is an open-source web automation tool that's most widely used for automation across multiple OS - Windows, Mac, and Linux and browsers - Firefox, Chrome, IE, as well as Headless Browsers. Selenium test scripts work well together with the following programming languages.

  • Java
  • C#
  • Python
  • Ruby
  • PHP
  • Perl
  • JavaScript.

Selenium offers record and playback features with its browser add-on Selenium IDE. The powerful Selenium WebDriver helps testers create more complex and advanced automation scripts with its wide variety of configurable frameworks.

Appium: Mobile Testing – Andriod/iOS

Appium is the most popular open-source mobile test automation framework used for native, hybrid, and mobile web apps. Appium uses the mobile JSON wire protocol (an extension of Selenium JSON wire protocol) to drive native, mobile web, and hybrid applications. Appium aims to automate mobile apps irrespective of the programming language and test framework, with full access to back-end APIs and DBs from test code.


Protractor is an automation and end-to-end behavior-driven testing (BDT) tool that plays a vital role in Testing AngularJS applications and works as a Solution integrator combining powerful technologies like Selenium, Jasmine, Web driver, etc. Protractor not only helps test AngularJS applications but also writes automated regression tests for standard Web Applications.

Test Cafe

Test Cafe is a Node. Js end-to-end free and open-source automation tool used to test web applications. It works on almost every environment, such as Windows, macOS, and Linux. And its web-based framework works well with an integrated visual test recorder, remote device testing, and natural JavaScript API.

Unified Function Testing (UFT)

Micro Focus Unified Functional Testing, formerly known as QuickTest Professional, is software that provides functional and regression test automation for software applications and environments. UFT supports keyword and scripting interfaces and features a graphical user interface (GUI).

RPA - Automation Anywhere

Automation Anywhere is one of the popular RPA vendors offering powerful & user-friendly RPA capabilities to automate any complex tasks. This tool combines conventional RPA with intellectual elements like natural language understanding and reading any unstructured data. It is a Web-based Management System that uses a Control Room to run the Automated Tasks.

Automation Anywhere tool helps automate end-to-end business operations across departments in organizations.

RPA - UiPath

UiPath is a popular and progressive Robotic Process Automation (RPA) tool that enables users to automate various elements of business processes. It provides an open-source platform that promotes collaboration and automation of repetitive tasks. UiPath streamlines processes, uncover efficiencies, and provides insights, making the path to digital transformation fast and cost-effective.

RPA - Power Automate

Power Automate is a cloud-based solution used to automate activities and operations to save ample time and effort on tedious manual tasks. One can use the platform to automate workflows between applications and services to get notifications, sync files, gather data, and much more.


Kinesis CI is an ETL/BI testing framework that enables automated testing and continuous integration capability to your Tableau Server. It's an easy and efficient tool for BI testing.


Informatica Data Validation Option offers the ETL testing automation and management capabilities to ensure that data update processes don't compromise the quality of production systems. This type of ETL testing aims to validate that the data values after a transformation and expected data values are the same.

Looking to improve your test automation coverage? Take a look at Zuci’s test automation services and see how you can leverage Zuci for your business needs.


Keerthi Veerappan

An INFJ personality wielding brevity in speech and writing. Marketer @ Zucisystems.