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EUROPE BASED LEADING IP COMPANY IMPROVES CUSTOMER CONVERSION AND CUSTOMER CARE CALL VOLUME REDUCTION

CASE STUDY

TESTING TO SCALE USER EXPERIENCE

UI/UX TESTING FOR A LEADING EUROPE BASED INTELLECTUAL PROPERTY COMPANY RESULTED IN INCREASED CUSTOMER CONVERSION AND CALL CENTER VOLUME REDUCTION

TESTING TO SCALE USER EXPERIENCE

UI/UX TESTING FOR A LEADING EUROPE BASED INTELLECTUAL PROPERTY COMPANY RESULTED IN INCREASED CUSTOMER CONVERSION AND CALL CENTER VOLUME REDUCTION

Problem Statement

The client is the leading provider of enterprise-wide case management software that adapts to companies’ unique internal processes. They have grown to about 700+ customers with its pan Europe presence over two decades.

With a large-scale server to web migration looming, the client’s team was worried about testing all the code they were shifting. Their main goal was to make sure things continued to both look and function correctly.

The test team at Zuci inferred the design inconsistencies and usability problems within their user interface and content areas. Test engineers further called attention to the potential areas for focus that’d affect the usability experience of the customers.

To successfully ensure their web application looked visually flawless and functioned properly, they needed an effective UX and System testing in place.

BUSINESS GOALS

BUSINESS GOALS

usability score testing

SOLUTION

SOLUTION

usability score testing

HOW ZUCI SYSTEMS HELPED

  1. After having done a thorough examination of their application and its users, the test team at Zuci proposed a use case based UX testing approach
  2. Devised Usability checklist to find the usability issues in the areas of application pertaining to,
    1. Accessibility
    2. Identity
    3. Navigation
    4. Content
    5. Portability and classify them based on its severity
  3. Set up a cloud-based test environment to verify usability across different browsers and devices

HOW ZUCI SYSTEMS HELPED

  1. After having done a thorough examination of their application and its users, the test team at Zuci proposed a use case based UX testing approach
  2. Devised Usability checklist to find the usability issues in the areas of application pertaining to,
    1. Accessibility
    2. Identity
    3. Navigation
    4. Content
    5. Portability and classify them based on its severity
  3. Set up a cloud-based test environment to verify usability across different browsers and devices

0%
Defect detection in UI/UX testing increased by
0X
Improved overall usability of the application by the end of UX test cycle

IN NUMBERS

IN NUMBERS

0%
Defect detection in UI/UX testing increased by
0X
Improved overall usability of the application by the end of UX test cycle

WITH UI/UX TESTING, YOU CAN NOW IMPROVE CUSTOMER CONVERSION AND CUSTOMER CENTER CALL VOLUME REDUCTION