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HOW ZUCI HELPED BUILD A SELF-SERVICE KIOSK APPLICATION TO ACHIEVE RAPID GROWTH FOR THE WORLD’S LARGEST LEISURE COMPANY

CASE STUDY

A MINIMUM VIABLE PRODUCT (MVP) DEVELOPMENT CASE STUDY

The client is a leading British cruise line creating authentic travel experiences on land and sea for over 180 years, wanted to improve shore excursion experience with a self-service offshore booking platform for across touchpoints.

The main objective was to provide a more tailored travel experience to customers in sync with emerging technologies for rapid business adoption and growth.

A MINIMUM VIABLE PRODUCT (MVP) DEVELOPMENT CASE STUDY

The client is a leading British cruise line creating authentic travel experiences on land and sea for over 180 years, wanted to improve shore excursion experience with a self-service offshore booking platform for across touchpoints.

The main objective was to provide a more tailored travel experience to customers in sync with emerging technologies for rapid business adoption and growth.

Problem Statement

Our client is the world’s largest leisure company with a fleet of more than 100 ships visiting more than 700 ports globally. And with over 11.5 million guests sailing every year with our client’s fleet, the company faced difficulties in offering a wealth of shore experiences for all tastes and activity levels.

Even before the cruise journey starts, the tourists cursing had to prebook the shore excursions when booking the cruise itself.
And, after onboarding the cruise, the client handled the entire shore excursions manually, such as excursion booking, pass issuance, rebooking, payments, etc. The cruise executives carried this out by handing out physical excursion brochures, physical printouts to each tourist.

Also, the client could not market and sell the excursion at scale, as executives had to explain everything verbally to every tourist. And repeat the same for every port for multiple tourists, which created a bad customer experience.
To overcome the challenges of hiring more executives and providing training to promote shore excursions, the client wanted a cost-savvy offshore solution promoting tourism and offering a superior customer experience.

BUSINESS GOALS

BUSINESS GOALS

Our business analysts initiated the project by evaluating the existing shore excursion process, challenges and requirements to define the success metric beforehand. This research helped our project team comprehend several functional and business needs.

After understanding the immediate need for an online application, our software architect selected rapid application development architecture to deliver the Kiosk application and custom web applications (with full integration to kiosk application) to regulate the Kiosk application data and assist with database management.

With Zuci’s experienced software delivery team, the application was completed on schedule. This allowed our client to save both time and capital while modernizing its brand and securing its world’s largest leisure company presence.

SOLUTION

SOLUTION

Our business analysts initiated the project by evaluating the existing shore excursion process, challenges and requirements to define the success metric beforehand. This research helped our project team comprehend several functional and business needs.

After understanding the immediate need for an online application, our software architect selected rapid application development architecture to deliver the Kiosk application and custom web applications (with full integration to kiosk application) to regulate the Kiosk application data and assist with database management.

With Zuci’s experienced software delivery team, the application was completed on schedule. This allowed our client to save both time and capital while modernizing its brand and securing its world’s largest leisure company presence.

HOW ZUCI SYSTEMS HELPED

HOW ZUCI SYSTEMS HELPED

HOW ZUCI SYSTEMS HELPED

HOW ZUCI SYSTEMS HELPED

HOW ZUCI SYSTEMS HELPED

HOW ZUCI SYSTEMS HELPED

0%
reduction in employee effort (equivalent to 200 FTEs)
0%
increase in NPS (Net Promoter Score)
0%
faster booking processes
0%
increase in revenue
0 Months
ROI realized

BUSINESS OUTCOME

BUSINESS OUTCOME

0%
reduction in employee effort (equivalent to 200 FTEs)
0%
increase in NPS (Net Promoter Score)
0%
faster booking processes
0%
increase in revenue
0 Months
ROI realized

TECH STACK

TECH STACK

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