The client is an industry veteran in the consumer finance industry established to provide customers with creative, flexible, and convenient lending options.
Our client, with its affiliates and subsidiaries, now features over 500 branches in 24 states throughout the United States. With a growing number of employees, superior customer service remains the cornerstone of their business for building long-lasting retail customer relationships. However, the client had an outdated UI/UX across platforms and couldn’t support new business flows, which have developed over the years in the industry.
With neo and challenger fintech banks entering the market, the client’s need for enhancing digital lending experience reached to paramount importance and was looking out for a design agency team for end-to-end UI/UX redesign.