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15 Most Popular Apps To Download In 2023

2 billion plus downloads.

Zhang Yiming wouldn’t have imagined in the wildest of his dreams that his mobile app will have almost 30% of the world downloading it. Used to make short-videos, Zhang’s social media app, popularly known as TikTok, has about 850 million monthly active users.

There are many more apps that deserve your attention. Let us look at 15 such apps that you should download in 2023:

1. Instagram:

The photo-sharing app is easily one of the world’s most used apps now. Of the 1 billion monthly active Instagram users, 71% of them are under the age of 35. The average Instagram user spends at least 53 minutes on it in a day. There is no web version, so you need to download the app to use it.

2. Duolingo:

If you want to learn different international languages, Duolingo is your go-to-app. With more than 300 million users, it is the most downloaded education app in the world. They have gamified their learning sessions because of which its user engagement rate is high.

The Duolingo app offers 98 different language courses in 38 languages. It combines various methods such as pronunciation, reading sentences, forming phrases by ordering words, matching images to words, voice recording, etc. It was named one of Forbes’s “Next-Billion Dollar Startups 2019.”

3. Amazon:

Even without our prodding, the chances of you having installed the Amazon online shopping app is extremely high. What started as an online marketplace for books, it sells everything from jewelry, electronics, food, etc. Through technological innovation and mass scaling, it has become the world’s largest online marketplace. Their mobile app is light and easy-to-use. Their search system allows you to filter a variety of products. It has a number of products and services under its name, such as: Amazon Fresh, Amazon Web Services, Alexa, Amazon Drive, Fire TV, etc.

4. Bumble:

Dating apps can be unsafe for women. This is where Bumble gets interesting, only women can make the first move in this app. You can swipe through profiles from across the globe. Also, it is more than just a dating app. The users on the Bumble app can use it in three ways:

Bumble BFF: You can find new friends in your location with the BFF feature.

Bumble Bizz: In this mode, you can make new connections and find different career opportunities.

Bumble Date: You can find healthy relationships and dates through this mode.

The app is free for both iOS and Android users, but if you want extra features, then you can purchase their premium plans.

5. Google Find My Device:

Losing one’s smartphone can be devastating because it is not just a device to make phone calls. There is a lot of personal information and memories lodged in it. Google’s Find My Device is one of the best free Android apps available in the market if you were to lose your phone.

The app is extremely easy to use, you can not only locate your device, but also use it to reset your pin or the phone’s code so that you can disable access to someone else. From remotely erasing the data on the device to playing a soundtrack to trace the phone, the app is worth the name it has.

6. Spotify:

One of the most popular apps on the planet, it has more than 320 million monthly active users, and more than 144 million paying subscribers. With Spotify, you will be able to listen to your favorite music from different artists across the world. You can even create your own playlist. Its ‘Discover Weekly’ feature allows you to curate a playlist according to your interests. Spotify is also one of the most loved destinations for listening to podcasts.

Founded in 2006, Spotify generates revenues by selling premium streaming subscriptions to users and also with the help of advertising spots. In March 2020, Spotify was the most downloaded app on the iOS platform in the US.

7. Instasize:

One of the most advanced photo editing applications, it offers extremely professional editing features. The app has more than 80 plus filters and editing tools that will make you a social media diva. The app also houses a comprehensive toolkit using which users can enhance images and videos. You can add backgrounds to any photo or video and even format your photo so that it is in line with the guidelines of different social media channels.

Instasize is available to both iOS and Android users for free. If you would like to use its exclusive tools and editing options, then you can become a premium user. You can connect with other content creators like yourself, and be a part of the community.

8. LastPass:

Losing your passwords which offer someone access to sensitive and confidential information is a nightmare that we don’t wish even on our worst enemies. You can use an app like LastPass, a password manager and password locker which saves your information. It has a master password which handles the rest of them.

With two-factor authentication like mobile pin unlocks and fingerprint login, you can certainly expect your passwords to be safe. All your passwords are saved in its cloud-based storage which is secured with encrypted security systems. The app even allows you to import data from your browsers and other password manager apps.

9. Zoom:

With almost all businesses forced to work from home, video conferencing became ubiquitous than it already was. During this time, Zoom became the most-sought after video calling app. During the March quarter this year, Zoom added more than 1,83,000 enterprise customers.

Zoom has a single unified mobile application for video, phone meetings, and chat. It has a variety of features like call transfer, call forwarding, voicemail, call recording, call blocking, salesforce integration, call delegation, hold, monitor, whisper, barge, takeover, and so on.

10. Slack:

The business communication tool became the fastest growing B2B SaaS business ever. It went from a $0 to $7 billion company in less than five years. It was recently bought by Salesforce for $27.7 billion, which is a testament to how important the app is in the business world.

Slack is a tool that makes communication between teams extremely facile. You can create different teams for various groups and set up your teams. It allows for integrations with some of the most popularly used 3rd-party tools, right from Asana, Jira, Blossom, Trello, etc.

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11. Todoist:

With more than 25 million users, there is no doubt about the fact that Todoist is one of the most popular productivity tools in the market. It helps you keep organized. You can create shared tasks, sort them, group your tasks and even filter them. Todoist also allows you to organize your projects in a Kanban layout that makes it easy for businesses to be on top of the projects and tasks.

Check this customer story on how Zuci designed an interactive customer interface for a grade accounting software company resulting in 40% customer acquisition and 30% revenue growth for them.

12. Pocket:

Most of us are busy, and when we find an article that we want to read later, it becomes one more tab on our mobile phones or laptops, never to be read again. Even worse, it gets deleted when you clear your cache.

Enter Pocket.

The app is a blessing for people who want to save the articles and read all of them in a single place. It was previously known as ‘Read it Later’, and the best part is that once you add an article or a video to the Pocket app, you can even consume it without an Internet connection. You can save articles, videos or stories from any publication, app or page.

13. Headspace:

Meditation apps have become the latest rage now because we cannot be more stressed out given the prevailing conditions in the world right now. All of us are looking for an outlet that could calm our nerves and soothe our souls. Headspace’s tagline reads- ” Be kind to your mind.” That’s exactly what it aims to achieve with its guided meditation courses.

It has special meditation courses for sleep, handling stress, and being mindful. Each meditation session is about ten minutes long and available in an audio format. Headspace was an events company that held mindfulness seminars before pivoting into creating a mobile app.

14. Google Fit:

The health-tracking platform was developed by Google. Its aim is to help you achieve your fitness goals with the help of customized coaching and practical tips. The mobile app has a lot of interesting features which makes it a must-have. It has a feature called Heart Points which gives you one heart point for each minute of moderately intense activity that you do. You can monitor your progress from your phone or your smart watch. The SDK for Google Fit was released in 2014.

15. Mint

It is one of the best money management apps for Android. All your money related transactions like bank accounts, credit cards, bills, investments, etc., are always updated on the app so that you can be on top of your expenditures and savings. The app will automatically suggest budget amounts based on your spending history. You can even create short-term and long-term money saving goals like reducing your debt or increasing emergency funding. Mint allows you to download reports of income, spending, debts, assets, net worth, etc.


The apps that we have listed here are some of the most exciting apps in their respective genres. There are many other apps that we cannot afford to list because of the paucity of space. You might want to find out other apps that cater to your interests as well. If you are looking for an app for a specific objective, then you can use the particular keyword on the search button and see.

Remember this new-age saying about looking for a mobile app for any random thing on Earth- “There’s an app for that.”

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Lini Susan John

Chatty & gregarious, you can find her with her baby plants when not with her marketing team.

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